December MCOE Masterclass | Creating Helpful Content Part 2 | The Marketing Center of Excellence
Description
Content, Content, Experience?
Quick Agenda Overview:
** Recap of the recent Google updates
** E-E-A-T - Experience, Expertise, Authority, Trust
** Structural Shift(s) happening…
** Google spam link update
** Implementing Authorship in your strategy
** Live Demos - InLinks, On-page.ai and ChatGPT
Google E-E-A-T | Creating Killer People-First Content | Part 2
Lane Houk and Lyn Askin discuss the latest changes to the Google Quality Rater guidelines with the addition of E:Experience to E-E-A-T and what this really means. We discussed AI tools and content and what the different opportunities and issues are surrounding AI content. We also conducted a live demo of the ChatGPT tool combined with InLinks and OnPage.ai
To learn more about The Marketing Center of Excellence: https://themarketingcoe.com
Find Us on Our Podcast and Media Channels:
Spotify: https://open.spotify.com/episode/5O7YKZ3Sgz2e3Kkph3XoJ7
Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZC5jby90aGVtYXJrZXRpbmdjb2U=
Apple Podcasts: https://podcasts.apple.com/gb/podcast/the-marketing-center-of-excellence/id1510519320
Amazon Music: https://music.amazon.com/podcasts/926a0b46-d4a7-44a4-88e1-ba4c44135d2f/the-marketing-center-of-excellence=
United States
